Madeleine, Luxe B Co. founder was born and raised in Canada in the stunning coastal province of Nova Scotia. When she was in university, she took a chance and moved to California for an internship.During this time, her connection and love for the Sunshine State started. She quickly fell in love with the natural beauty found all around the state and planted solid roots on the West Coast for over a decade. Living by the ocean and residing in California inspired her to start her brand.